Lang Rich

I am

Langston 

Richardson

I help brands form experience design solutions through branding, interaction, design and technology.

Who I Am.

About me: I'm a creative executive with over 25 years of experience working across the United States and Canada on the agency side (Arnold Worldwide, WPP, Publicis), In-house (Logitech) and with start-ups funded by leading venture capital firms.

During my career, I've helped global brands create powerful, meaningful, multi-channel touch-points for some of the world's best known brands including, Nike, McDonald's, VS Sassoon, Sony, Logitech, Avon, Nestlé-Purina and Volkswagen, helping them among many efforts from brand identity, rethinking customer experience channels to leading large-scale digital initiatives across campaigns, social media, mobile experiences, and native apps.

As the Director of Digital Creative with Logitech, I lead the redesign/rebranding of Logitech.com, helping move the storied consumer electronic company from it's PC peripheral roots towards a modern digital life style focused brand.

I help craft digital strategies for Fortune 1000 businesses with a team of amazing creative thinkers, technologists and builders through customer engagement insights, user experience, content development, interaction design and digital touch point development.

Evidence

Insights+Ideas

The Inspiration and Enablement of Design

Successful design organizations run on leadership, creativity and team collaboration. During my career working for design boutiques, global agencies and in-house design teams I have discovered how a strong vision mixing a great humanity of work hard/live life balance builds confidence and performance in creative teams.

Read more on Medium »

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The 411

Connecting with me

It's easy. Follow what I'm doing online and reach out.